The fact shows that it's not that men's money is not easy to b2b email list earn, they just need to give them a reason to spend money, and this reason can be reflected in any aspect. Dr Squatch, Chinese name Dr. Scotch (Editor's transliteration), is a men's products company in the United States, focusing on men's soap. Founder Jack founded this company in 2013. Because of his sensitive skin, after experiencing cold-processed soap personally, he believed that many people in the world would be as happy as him to experience such a soap, so he focused on soap. product. At first, he and another partner focused on offline store sales.
Of which the independent website (Shopify) accounted for 85%, and a small part from Amazon and other sources. So, how did such a seemingly ordinary b2b email list daily chemical production company specially designed for men achieve such amazing sales performance after transferring from offline to online? The following is an analysis from the aspects of on-site operation, Youtube video, advertisement placement and tool use. 1. On-site operation (Shopify) The layout path of the web page is clear and the layout is clean. The top is the promotion, the bottom is the menu and classification, the middle is the product map and Slogan:
Feel Like A Man, Smell Like a Champion, this sentence will also run through the entire official website page and material content. Further down are new products and product bundles. The image of the product is different from Amazon's. Amazon will require the product to be white as the base to highlight the original appearance of the product. The product shooting script here is similar to the concept of the product: it comes from nature. Therefore, whether toothpaste, conditioner, soap, etc., are all shot in the natural forest scene, which makes the product concept more convincing. Interesting here. They put a banner link at the end of the homepage of the official website.